DIGITAL MEDIA - Nov 24 - match.com becomes the exclusive dating partner for eBay, and mirrors similar agreement with ninemsn and News.com.au. Much like the ninemsn deal, this is not so much an integration as a traffic building exercise for Match.com. The match.com portal is effectively bolted on underneath eBay's sites menu and header with revenue generated for eBay via referrals to the dating service.
The full article was originally published at Digital Media, but is no longer available.
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