DIGITAL MEDIA - Nov 24 - match.com becomes the exclusive dating partner for eBay, and mirrors similar agreement with ninemsn and News.com.au. Much like the ninemsn deal, this is not so much an integration as a traffic building exercise for Match.com. The match.com portal is effectively bolted on underneath eBay's sites menu and header with revenue generated for eBay via referrals to the dating service.
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