OPW - Dec 15 - I've been playing around with SocialMention.com to monitor social media
mentions of dating sites. I picked some of the more distinctive names
in the internet dating industry and here are the social media results...
Strength is the likelihood that the brand is being discussed in
social media. The calculation is made by counting the number of
mentions in the last 24 hours vs the total possible number of mentions. Sentiment is the ratio of generally positive comments to generally negative comments. Passion
indicates if mentions are coming from individuals that are repeatedly
talking about the brand. So the higher this number, the more likely
that mentions are coming from the same group of people.