NATIONAL POST - Dec 11 - Pro-family organizations are "shocked and outraged" that Toronto Transit Commission is considering plastering streetcars with advertisements for the Ashley Madison Agency, an online dating site that promotes adultery. The campaign is planned to start in January with a four-week test buy that would see a streetcar's exterior wrapped with the website's trademark phrase, "Life is short. Have an affair." If the initial ads are successful, Ashley Madison would enter into a deal with the TTC to see a total of 10 streetcars outfitted in a similar manner, amounting to a $200,000 influx to the Commission. Ashley Madison CEO Noel Biderman responded to criticisms that the proposed campaign is offensive by pointing out the proliferation of ads glorifying the use of alcohol and Viagra. "No one is going to have an affair because they read an ad on the side of a streetcar," he said. "They're going to have an affair because there are issues with their long-term relationships."
The full article was originally published at National Post, but is no longer available.
Update: The Toronto Transit Commission reject a bid by the pro-adultery agency Ashley Madison to advertise on streetcars, says the company's CEO. The decision came after Mr. Biderman offered to subsidize fares by 50 cents for anyone riding a streetcar featuring his company's ads, in addition to the potential advertising buy of $200,000 for 10 streetcars.