Q: Have things changed? Hire anyone?
A: We've hired a few people for customer service and to build out our advertising efforts.
Q: How much creative flexibility is there for the advertiser?
A: The image as well as text can be customized. On our site the creative flexibility lies in being able to hyper target certain demographics and change your creative accordingly.
Q: Do you ever buy advertising? Any recommendations you would make to online marketers given your extensive experience on the sell-side?
A: I buy a lot of ads and I sell a lot of ads. Clicks mean absolutely nothing, if you are doing a major buy in 2 weeks take one week to get a baseline for your traffic, the moment you turn on those ads measure what delta from the baseline you have and measure what happens after you stop advertising. Yes view throughs are useful but measuring viralness of an ad spend is far more powerful.
Q: What do you think of data exchanges?
Q: If you had to pick one or two key trends you see coming in the next 12-24 months in online advertising, what would they be?
A: Accountability and real measurement.