Launches New Relationship Site - Online Personals Watch: News on the Online Dating Industry and Business

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Fernando Ardenghi

MatchAffinity is NOT a new relationship site.

It is Datingdirectaffinity rebranded.

IAC had sold Match's European arm to Meetic last Feb 2009

MatchAffinity == Datingdirectaffinity == MeeticAffinity rebranded (FKA Ulteem)

Check MatchAffinity, it clearly says "A Meetic network website"

MeeticAffinity is in French for France.

MatchAffinity is in English for the United Kingdom, also in Spanish for Spain.

The affinity test consists of 97 questions which look at areas such as your values, opinions, personality and expectations. It was designed by the AssessFirst team.
That compatibility rating is based on an analysis of 71 different criteria which can affect the success of relationships.

They assess 12 personality factors and then they combine to "construct" a proprietary model of the Normative Big 5.
They can match you with a prospective partner with a similar or opposite personality than yours, it depends on what you have preferred.

Compatibility between prospective mates is expressed as percentage, i.e. 71%, 63%, etc

They have not any peer reviewed Scientific Paper to sustain their claims.
Moreover as any other actual online dating site offering compatibility matching methods MatchAffinity could reach "as low as" 3 to 4 persons high compatible per 1,000 persons screened, so in a 1,000,000 women database, you have as many as 3,000 to 4,000 women to contact (nearly at the same time), that means, a whole precision LESS than anyone could achieve by searching on one's own!


Fernando Ardenghi.
Buenos Aires.
[email protected]


Agree with Fernando. This is just a replication of DatingDirect Affinity.
I really thought these guys would merge the DatingDirect and Match brands. This is looking more and more unlikely.

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