Dating Site Match.com Rebrands With Animated TV Ad - Online Personals Watch: News on the Online Dating Industry and Business

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Comments

BC

With all of IAC's resources, THIS is the best they can come up with?

Mark Brooks

Bear in mind their target audience. Probably not you. This targeted at women. Get the women's attention, and the guys will flock.

The fruits will get together in successive ads no doubt. They're telling a story, which is good. The tunes are catchy. It's a tad cheesy, but then, I'm a guy. This ad will reel in women, especially younger women.

Vanessa

I'm not so sure about this ad 'reeling women in'. I'm usually a fan of match.com ads; they tend to be cheesy, but all seem to have a clever way of making a point.
This ad just doesn't work; it has something of an animated children's tv show about it.
But that's just one woman's opinion.

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