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MUMBRELLA - Feb 10 - Match.com has undergone a rebrand led by an animated TV ad featuring characters designed to appeal to different types of consumers. The campaign, created by US Sydney, has scraped the old tagline “Make love happen”, for “Where you found me”. FULL ARTICLE @ NUMBRELLA
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With all of IAC's resources, THIS is the best they can come up with?
Posted by: BC | Feb 10, 2010 at 05:07 PM
Bear in mind their target audience. Probably not you. This targeted at women. Get the women's attention, and the guys will flock.
The fruits will get together in successive ads no doubt. They're telling a story, which is good. The tunes are catchy. It's a tad cheesy, but then, I'm a guy. This ad will reel in women, especially younger women.
Posted by: Mark Brooks | Feb 10, 2010 at 10:39 PM
I'm not so sure about this ad 'reeling women in'. I'm usually a fan of match.com ads; they tend to be cheesy, but all seem to have a clever way of making a point.
This ad just doesn't work; it has something of an animated children's tv show about it.
But that's just one woman's opinion.
Posted by: Vanessa | Feb 21, 2010 at 09:08 PM