Flirting With Singlesnet - Online Personals Watch: News on the Online Dating Industry and Business

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The CEO of Match needs to show any kind of success, show achievements, show milestones during his tenure.

Match buying Singlesnet ?
They are going to buy what they already have in a great percentage.

Online daters belong to 3 or 4 online dating sites at the same time, most probably a great percentage of Singlesnet users are now using Match / Chemistry or they had used Match / Chemistry in the past.

It is also customary for the people of IAC to destroy every site they acquire; to extract paying members and transfer them to Match or Chemistry.

They had previously destroyed Udate and NetClubEncuentro.

The 2010 is the year of Online Dating Fatigue, you will see daters leaving in droves from old paid sites like Match, Chemistry, True, eHarmony, PerfectMatch, Be2, Parship, Meetic, etc.

Fernando Ardenghi.
Buenos Aires.
[email protected]


Fernando: how do you know that 2010 is the Year of Online Dating Fatigue? The only stagnating services seem to be Meetic in Europe and in the US. What about all the other ones you mention, any information you want to share?


Jack Strawman

Online dating is huge, and it will only get bigger and bigger. There is a ton of money to be made from these sites, and that is why often the biggest guys buy up the smaller guys (smaller but still bigger than most). I wonder who will buy up next?

Greg Kim

As long as the duplication of the registration pool isn't severe, the name of the game is scale and the positive compounding effects that come with it in subscription-based online dating...more scale usually brings higher subscriber lifetime values AND subscription rates. Even if there was lots of overlap, the different experiences would be maintained and cross-sell opportunities would abound.

Don't know if Match would buy SinglesNet (I wouldn't think so) but those guys at Match and People Media are pretty darn smart and only getting smarter with cross-pollinization and yes online dating will only get bigger and stronger over time. I don't see any significant threats from social networks or free dating sites and it's a 3 horse race between Match, eHarmony and Zoosk in the U.S.

Sam Moorcroft,

Greg, how can Zoosk be part of the horse race you mentioned? Match does around $300M annually, and eHarmony around $250M. Zoosk would have a fraction of that, if anything.

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