37SIGNALS - Feb 17 - If you’re
a dating site, you’re going up against much bigger competitors,
like Match.com, PlentyOfFish and eHarmony. You could spend big bucks on
advertising and marketing. But what if you start promoting by teaching? You’ve got a treasure
trove of data. That’s
exactly what OkCupid has done at its blog with posts like
The 4 Big Myths of Profile Pictures, How Your Race Affects The Messages
You Get, and Exactly What To Say In A First Message. The blog, which OkCupid
started in Oct, has helped get the company’s name out on other blogs
and social networks. Since OkCupid started its blog, the number of
active site members has grown by ~10%, to 1.1M,
according to the company. FULL ARTICLE @ 37SIGNALS
See all posts on OkCupid
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