Online Dating: Despite Flaws, A Fruitful Tool - Online Personals Watch: News on the Online Dating Industry and Business

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a Fruitful Tool ?

The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with low succesfull rates.

The executives of major online dating sites were more worried in attracting, converting and retaining subscribers with "automatic renewal" of their subscriptions and other "credit-card billing trickery", than offering a good compatibility matching method.

The 2009 showed big sites like Match, Chemistry, True, eHarmony, PerfectMatch, Be2, Parship, Meetic and other paid sites have less worldwide traffic than 1 year ago or decaying in traffic.

Actual online dating sites offering compatibility matching methods are only fueled by big marketing budgets and not by serious scientific evidence. No one (nor eHarmony, nor Chemistry, nor PerfectMatch, nor PlentyOfFish Chemistry Predictor, nor Yahoo!Personals) can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer_reviewed Scientific Paper. They are all like placebo, because
* Actual online dating sites offering compatibility matching methods, when calculating compatibility between prospective mates, have less or at least the same precision as searching on one's own. [in the range of 3 or 4 persons compatible per 1,000 persons screened]
* That is because they use:
a) simplified versions of personality traits, instead of the 16PF5 or similar with the complete inventory (16 variables)
b) inadequate quantitative methods to calculate compatibility between prospective mates, like eHarmony which uses Dyadic Adjustment Scale or other sites which use multivariate linear / logistic regression equations o other equations.


Fernando Ardenghi.
Buenos Aires.
[email protected]

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