The Online Dating Game - Online Personals Watch: News on the Online Dating Industry and Business

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William Marzullo

These comments are right on the money! The scammer problem is serious mostly in the short term, followed by long term problems resulting from gross exaggerations about achievements in the profile. One of the worse problems however, is the "associate program" in which off-shore sites pay women a commission if the man signs up or enhances his membership after reading the woman's email or viewing her picture.

Mark Brooks

Let me clarify. Many dating sites could raise prices and ARPU by offering more premium memberships and services options.


Also, I think the online dating community is becoming more sophisticated every year. So, the scammers will likely become less effective even though the number of people participating is still increasing.

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