VIXIMO - Feb 23 - Valentine’s Day is the second biggest shopping holiday of the year, coming in second only to Christmas. The National Retail Federation estimated that, despite the recession, $14 billion would be spent on Valentine’s Day gifts in 2010.
Viximo, a virtual gift platform provider, surveyed 1,000 social networking and online dating users about their intent to purchase virtual gifts on February 14. 72% of respondents planned to send virtual goods as a gift on Valentine’s Day. 31% of people who planned to send a virtual gift on Valentine’s Day would be purchasing their first virtual good. Other findings were: Single people will send more virtual gifts than people in a relationship or marriage, and single men are likely to send 4% more virtual valentines than single women. 40% of respondents want to receive Kisses/Smiles on Valentine’s Day.
- Guest post by Brian Balfour, Founder & VP Product Marketing at Viximo
