This week: news on eHarmony, Match, PlentyofFish, eDarling, RSVP, BeNaughty, SeniorPeopleMeet, GameCrush and Back Row Dating

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[S. Marlin]

This is the news for March 23rd through March 29th, 2010. Please follow this link to enjoy the high-resolution version. Here is the news we covered:

• Comscore online dating site rankings for February
• eHarmony invests in eDarling
• Match launches Android app
• RSVP launches new testimonial campaign
• Canadians are most active online daters
• Cineworld and Easydate partner for Back Row Dating

[Account Deleted]

I am testing eDarling Spanish and German versions with dummy profiles.

eHarmony owns 30% of eDarling.

eDarling is eHarmony_improved (shorter test and includes a Compatibility Indicator, like 83%, 87%,92%, 98%, etc) but it will be a serious headache to the eHarmony owners.

eDarling claims to offer a "guaranteed scientifically-based matching method"* but eDarling can not prove that claim.

"wissenschaftlich fundiertes Matching-Verfahren gewährleistet"
"nuestro método científico de compatibilidad"
*translated from German and Spanish using Google Translate

eDarling's matching method is performing like a machine gun shooting flowers.

Moroever, eDarling's management team is using dishonest tactics / dirty tricks to convert Basic users into Premium paying subscribers like sending winks and friend-requests from women to men, and when you want to see those friend-requests, the screen "subscribe to Premium account" appears.
There are also complaints from users who say it is difficult to cancel their memberships to avoid "automatic renewal".

"How to cancel your Premium account?
Termination of the Premium Membership status is valid only if it is done through a signed written statement (letter or fax).
To carry out the termination of your Premium account, select in your profile the options "My Account", "My profile" and lastly the option "Show Details", where you will find the steps to fill up the form and then be sent by letter or fax.
Notice of termination must be sent to: Affinitas GmbH, Customer Service, Saarbrücker Str 20-21, 10405 Berlin (Germany).
Fax: 0049 30 991 949 5 35"
"
*translated from Spanish using Google Translate