MAD.CO.UK - Mar 30 - Match.com is launching a new TV campaign to promote its MatchAffinity relationship service on Thursday (1 April). MatchAffinity differs from match.com because the service suggests to registrants other committed single people with whom they are likely to be compatible. The compatibility is based on the results of the in-depth affinity personality test which all members take upon joining. The ad, created by Mother London, shows a couple who realise their affinity for each other through a dance.
The full article was originally published at Mad.co.uk, but is no longer available.
See all posts on Match.com
I wonder what Match US think of where Meetic is taking their brand in the UK?
It's really interesting to see companies become reactive to competitor strategies, rather than innovating new concepts.
We've picked up so many disenfranchised Match UK users since it moved to the Meetic platform, it's a real shame to see a brand leader become a follower - it's not as if eHarmony is making huge inroads in the UK, why go reactive like this?
R
Posted by: twitter.com/rosswilliams | Mar 31, 2010 at 05:11 AM