MAD.CO.UK - Mar 30 - Match.com is launching a new TV campaign to promote its MatchAffinity relationship service on Thursday (1 April). MatchAffinity differs from match.com because the service suggests to registrants other committed single people with whom they are likely to be compatible. The compatibility is based on the results of the in-depth affinity personality test which all members take upon joining. The ad, created by Mother London, shows a couple who realise their affinity for each other through a dance.
The full article was originally published at Mad.co.uk, but is no longer available.
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