GUARDIAN.CO.UK - Apr 24 - Matt Prager views part of his role as "dating coaching": He will talk to the client to find out what his expectations are, and the kind of woman that he is seeking. "Then I just tell them to look at their online account, email me details of the ones that they're interested in and we'll take it from there. Imagine if you contacted 20 people, crafted these emails, and not one person contacted you back. It's so frustrating. My clients don't have to experience that stuff, because I experience it for them", said Matt. Prior to the first date, Prager compiles a "cheat sheet", consisting of a picture of the woman and a summary of their correspondence. While Prager's involvement is not entirely dissimilar to that of a traditional matchmaker, in this case one of those involved in the prospective courtship is not aware of the presence of a third party. FULL ARTICLE @ GUARDIAN.CO.UKMark Brooks: Matchmakers are usually kicked off dating sites. That's a shame. Monster.com offers memberships for headhunters. Dating sites should offer special memberships to matchmakers. Now we see a rise of these sly services where virtual matchmakers are misrepresenting themselves and posing as users. That undermines the user experience in some ways.