PARADIGM SHIFT - Apr 27 - According to Comscore latest rankings, PlentyofFish.com is #1 dating site.
In a legal notice Match.com says its not possible that PlentyofFish.com has as many signups as we do every day and demands that POF enter into a confidential agreement where they show how they are able to generate more relationships and dates than they do. Match.com claims 472 marriages per day or 994 people getting married per day. Match also claims 20,000 signups a day. If we assume they get no signups outside of the US, and they have a sky high conversion ratio of 15% and male and female signups are equal, that means 3000 people pay so they can communicate with other users. So does anyone actually believe that every day 944 out of 3000 new paying users of match.com will get married?
The full article was originally published at Plenty of Fish blog, but is no longer available.
Mark Brooks: The numbers that really matter are how many members login every day and how many have 'successful relationships' after meeting because of a particular online dating site. The first number is relatively easy for sites to monitor internally. The second number is tougher. Everything else is far less interesting. Many sites offer up 'currently online' numbers. Unfortunately many small sites offer up bogus numbers. Users should check out Compete.com (for USA) or Alexa (beyond USA) numbers before investing time and money in a particular dating site. (Full Disclosure: PlentyofFish was a client of Courtland Brooks from 2006-2010).