AMERICAN OBSERVER - Mar 27 - This past year saw the growth of location-based social networks like Foursquare and Gowalla, which allow users to check in via GPS-enabled Smartphones and share their location with friends. In a 10-day span this year, Foursquare claimed it added 100,000 users. Foursquare is partnering with various establishments, like Starbucks, to offer special deals and customer rewards via the service. Clifford Lerner, co-founder of AreYouInterested.com, runs an online dating empire that integrates a traditional site with Facebook’s most popular dating app. By February, 100,000 iPhone-wielding flirts had downloaded the app. Developers are counting on online dating’s faithful to make the switch to mobile apps. Brendan O’Kane is CEO of messmo, a company that fills technical needs for dating sites. O’Kane says immediate gratification is what mobile dating is all about.“As mobile gets better and better we are going to see a large portion of the population connected and available. It’s going to be immediate. That’s going to be a game changer,” O’Kane said.
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