TIMES ONLINE - Apr 11 - Relationship science is an increasingly respectable field of academic study. Dr Gian Gonzaga and his team at the eHarmony Labs promises to match its customers using its patented 29 dimensions of compatibility, including sexual passion, anger management, appearance, intellect, obstreperousness, spirituality and emotional health. Other dating sites also employ complex algorithms based on psychometric testing, such as PerfectMatch, Chemistry, Plentyoffish, True, Parship and Matchaffinity. They all like to dismiss each other’s compatibility models. Plentyoffish, for example, thinks people should be matched on their differences. The exception is OKCupid, which is strongly against psychometric testing because, according to Sam Yagan, one of the Harvard mathematicians who founded it, “eHarmony’s patronising belief is that they know what’s best and you need help. We believe you know what you’re looking for and put the power in the user’s hands”. The industry analyst Mark Brooks sees psychological testing as an important part of their increasing credibility and market growth. “Internet dating services will get amazing,” he says. “The science will develop.” Brooks believes personality profiling is the future of matchmaking, and agrees with the eHarmony line: “People don’t know what they want. They need help.” FULL ARTICLE @ TIMES ONLINE
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