WSJ - May 7 - Currently available in beta, Cupidtino.com is described as “a new dating site created for fans of Apple products by fans of Apple products! Why? Diehard Mac & Apple fans often have a lot in common — personalities, creative professions, a similar sense of style and aesthetics, taste, and of course a love for technology.” To register for the beta, users must first check off which Apple products they own, from a list that includes iPod, MacBook, iPhone and iPad. Instead of the usual dating site background questions. “I think, in this case, it’s okay that they’re making it exclusive to Apple fans, because it’s a micro-niche dating site,” says Mark Brooks, an online dating site consultant. “But what’s going to matter the most is not just the numbers they see, it’s how active their user base is.” He points out that dating sites traditionally experience peak traffic from Nov to Febr and see a lull in activity during the summer months, when people are more inclined to be outside and get away from their computers. “In order for Cupidtino.com to become and remain successful, they’ll have to see an initial user base in the thousands, but eventually reach tens of thousands active users or more.” Since the beta launched two days ago, 12,000 users have signed up, about 50% of whom live in the Bay Area. The site has already caught the attention of Apple. The Business Team of the Apple store in San Francisco sent an email to the Cupidtino.com team explicitly stating that the note was “not an official endorsement”, but offered help with “any technology needs.” FULL ARTICLE @ WSJ
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