Interview With Sean Cornwell, VP Of International Marketing At eHarmony - Online Personals Watch: News on the Online Dating Industry and Business

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eHarmony have spent an absolute fortune on TV advertising in Australia and managed to achieve only a 2% market share and is the 12th most popular dating site in Australia (according to Hitwise data). Given Australia's population is only 21 million and the low market share in Hitwise, the 650,000 claimed registrants would appear to be somewhat hard to believe. A quick calculation of advertising spend versus revenue potential would suggest that eHarmony's Australian site most likely losses a significant amount of money. (Any comment welcome from eHarmony regarding profitability in Australia)

It is somewhat amusing that Australia and Texas have a similar population and yet so many US dating companies are prepared to start loss making ventures and battle over a market the same size as Texas.

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