QUEERTY - May 6 - Manhunt.net's ads began appearing on the top of SportsIllustrated.com. Is Sports Illustrated finally acknowledging openly gay sports fans or just closeted jocks looking for a "brojob"? Manhunt's ads have also appeared Knight Publishing's mainstream newspaper sites such as the Miami Hearld, Asheville Citizen Times, and the Charlotte Observer. Manhunt's media buyers are using what's becoming increasingly standard in online ads: "re-targeting." When you visit a gay site like Queerty, your browser picks up a cookie that holds information about which sites (and of what type) you visit. Then, other sites on the net using that same re-targeting network will start showing you gay ads because it knows you've been on gay sites. FULL ARTICLE @ QUEERTY
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