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Sam Moorcroft, ChristianCafe.com

If ChristianMingle is doing so well, why doesn't Spark release sales (and, more importantly, profit) figures for it? Spark does this for JDate on its own, the former AmericanSingles on its own - and then lumps the other 30 sites (including ChristianMingle) into one large category.

Why? What is there to hide? It's a public company, after all.

Re: "Subscriptions to Spark Networks sites cost from $9.99 to $39.99." What, per week, per month, per 3 months? (This was likely the reporter that messed up).

Our subscriptions cost from 25 cents and up.

See?:-) Without context, figures are meaningless.

John Mao

Guess they're still keeping their cards close to the vest. Just dying to see the juicy details, eh?

http://onlinedatingpost.com/archives/2009/05/christiancafecom-and-single-christian-network-merge/#comments

Sam Moorcroft, ChristianCafe.com

John, I think it's more about making claims about "growth" when it comes at the expense of things like, uh, profit. You know, that thing in business where you take in more than you put out?

We could triple our growth too, if we simply upped our bids and ad-spend. However, growth and users are useless without profit. So, if Spark has profit, then why not brag about *that* instead of just growth?

We make profit. Lots of it. Always have. And, we have no problem bragging about that.

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