TELEGRAPH.CO.UK - June 23 - The competition, run by jiayuan.com,
has attracted huge attention in China where online dating is becoming
one of the internet's fastest-growing and most competitive industries,
expected to be worth £120m this year. Hopefuls from as far afield as
Vancouver, Singapore, New York and Paris flew in to China last weekend
to join local girls in the first round of auditions which saw an
initial selection of 2,600 successful applicants being assessed on the
basis of their weight, figures, education and age. The latest
competition from Jiayuan.com is also an exercise in shock-marketing
intended to boost online registrations in the fiercely competitive
online dating business, boosted in part by the shortage of girls in
China caused by the one-child policy and the cultural preference for
sons. Although profits are still relatively small, the industry is
predicting it will attract 140m registrations by the end of this year
according to a report by the iResearch internet consultancy. FULL ARTICLE @ TELEGRAPH.CO.UK
Mark Brooks: Baihe and Zhenai are the top two competitors to Jiayuan. Interviews with their Founder/CEOs can be found
here for Baihe, and
here for Zhenai.
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