OPW - Jun 17 - Online dating sites can create additional revenue streams by partnering with companies which interest their members. Club Med and Cinemark Theaters are two such companies. Ramon Franco, Manager of Key Accounts & Group Operations for Club Med, discussed the resort will work with site operators to create custom trips and events for singles. These events can be sold to site members to generate considerable revenues. Club Med also allows companies to purchase an entire resort to customize it for a large scale event. Allison Jernigan, Director of Business Development for Cinemark Theaters, outlined opportunities for site operators to partner with Cinemark to generate revenue and marketing opportunities. Cinemark offers discount pricing for tickets which can be used for promotions or offered at special pricing to members. Other promotional opportunities are available for high end markets. There is considerable revenue potential in partnerships with other companies which offer products and services that your site members are interested in.
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