OPW - Jun 18 - Karinna Kittles-Karsten, CEO of Sacred Love, discussed ways in which online dating companies can increase the value and engagement of a dating site's talk objective. Karinna believes that sites should invest more in their customer's love life. She believes this will help extend memberships beyond the average 3 month customer life cycle by creating repeat business. Sacred Love provides content to support customers before, during, and after finding a partner. Karinna believes this principle can double or quadruple revenues by keeping customers around for 6 to 12 months or longer. Extending a dating site's value proposition is about creating the right mix of content for you customer's extended engagement. According to Karinna, sites must focus on their customer's love life by supporting matches through the entire process.
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