iDate Coverage - Internet Dating & Its Role on Television

OPW - Jun 18 - June Sarpong, an actress and broadcaster, discussed the opportunities in developing game shows and television shows about dating which would be hosted by an online dating company. The key to success is finding the right producer and network on which to develop the show. These shows are a unique opportunity for additional revenue streams through brand sponsorships as well as terrific user engagement and traffic generation. June also advised dating sites to learn a lesson from television shows and continue to foster relationships with users after they have found someone and left your site with the end goal of the user returning to the site should the relationship end.