OPW - Jun 18 - Jerry Kowal, Senior VP of Digital Media for Endemol USA conducted a question and answer session about developing promotions and content across multiple media venues. Some examples given were reality TV shows and viewer sweepstakes. Jerry discussed the complications and benefits associated with partnering with TV networks, including one of the largest challenges in content ownership and control. There are definite opportunities for additional revenue channels with the right partnerships and ideas in place.
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