OPW - Jun 17 - Mark Brooks presented an informative review of the mobile dating market. Growth in the mobile dating market is tied to overall growth in the mobile phone market, in particular, the adoption of smartphones and mobile internet. There are 51M smartphone subscribers in the United States, and there is also strong growth in smartphone usage in Europe. 12.3M mobile users accessed an online dating service in April 2010. There has been a 111% increase in the use of mobile browsers on smartphones and a 112% increase in app use from April 2009 to April 2010. Studies show that consumers are more than willing to pay for mobile messaging. $80 billion USD were spent on person to person SMS in 2009. That number is projected to grow to $126 billion USD by 2014.
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