CNBC - June 9 - Online dating has been one of the great success stories of the internet. As with all profitable businesses, everyone wants to jump in and carve out a niche. That's led to an astonishing number of diverse web sites connecting people from every conceivable background with every conceivable interest. Daily Diapers is a web site for "adult babies" who favor wearing adult diapers. Not because they need to. Because they want to. "Date Me, Date My Pet" seeks to bring pet lovers together. Farmers Only boasts 100 marriages among like-minded farm folks. "Twilight" and "True Blood" is forl members of the Vampire Community. The list is seemingly endless: Women Behind Bars, STD Friends, Poker Faces, No Longer Lonely....there's someone for everyone out there. FULL ARTICLE @ CNBC
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Niche dating sites have been growing in numbers for some time and it's not hard to see why. If a person has one aspect of their lifestyle on which they are unable or unwilling to compromise then it stands to reason that they will seek out those who empathise. Some of those niches might raise a few eyebrows but each to their own etc.
I started Love Horse (http://www.lovehorse.co.uk) in January 2005 and it quickly became popular within the UK equestrian community. I started Horse and Country Lovers (http://www.horseandcountrylovers.com) soon after. Horse lovers and those who live, work, and play in the countryside are a classic example of a community for whom there is no alternative but to seek out potential partners who understand their way of life.
Posted by: Dating Site Reviews | Jun 11, 2010 at 11:46 AM
How many of these niches actually make business sense? As in, how many make money (profit)?
Posted by: Sam Moorcroft, ChristianCafe.com | Jun 11, 2010 at 03:37 PM
It is good to have some good competition from niche sites. Leaves smaller pockets able to gain a pie from the whole market.
Posted by: Laura | Jun 12, 2010 at 05:57 AM
Do some crazy things and people are hooked to it. People always want something new. I'm sure they may be making profits.
Posted by: Jewish Dating Sites | Jun 12, 2010 at 10:49 PM