CHICAGO TRIBUNE - July 23 - Online dating is now an accepted and commonplace way to meet someone, having largely shed its stigma as an option for only socially stunted nerds. Match.com celebrated its 15th anniversary in April. Online dating has grown into big business. Match.com is part of IAC/Interactive Corp. and recently became the exclusive dating service on Yahoo, while eHarmony has acquired other Web properties related to weddings and parenting, including Weddingbee and JustMommies. Another twist on the model was launched this year through WinkVid, which offers online speed dating through webcams, with each date lasting four minutes. Although some dating sites brag about their ability to match up life partners, other services acknowledge their limitations."I really think of our responsibility as 'no bad first dates,' which seems like a low bar, but the reason is we can't promise you a soul mate," said Sam Yagan, co-founder of OKCupid. "That's ridiculous. That's chemistry and what happens when you see each other."
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