OPW - Aug 17 -PlentyoffFish was down for over 8 hours on August 9th due to a hardware failure. How does that effect the competition? Dan from Freedating.co.uk had 5.3% more uniques and 19.3% more visits on August 9th compare with one week prior. Why did he see so many more visits? Because existing users of Freedating.co.uk who previously split their time between the two sites suddenly only had one option. Meanwhile, Martin from Smooch.com, another free UK dating site, saw similar increases in uniques and pageviews but more interestingly, his registrations were up 70%.