HUFFINGTON POST - Aug 26 - eHarmony
celebrated its 10th anniversary and a major milestone: 540 weddings in
the U.S. every day. Here is the interview with Greg Waldorf, CEO of
eHarmony.
Q: Where do you see social media fitting in with online dating?
A: Social networking is such a powerful experience on so many levels, but it's about a lot of different things. I think paid dating creates a private environment.
Q: Do you see social media as an asset for paid dating sites?
A: Social media and paid dating coexist very well as long as the paid dating sites are very mindful that you'd better be delivering a lot of value when people are paying you.
Q: What does "real life" dating offer that you can't yet get online?
A: I think the hardest thing is the shared social experience of dating. That makes dating easier. If you're nervous about asking out that person at a party, you might have more courage if you can walk up with a friend.
Q: And what does online dating offer that you can't yet get in "real life"?
A: It gives you more efficiency and it's purposeful.
Q: Why does eHarmony have a separate site for gay couples?
A: We thought we'd be more successful.Q: Where do you see social media fitting in with online dating?
A: Social networking is such a powerful experience on so many levels, but it's about a lot of different things. I think paid dating creates a private environment.
Q: Do you see social media as an asset for paid dating sites?
A: Social media and paid dating coexist very well as long as the paid dating sites are very mindful that you'd better be delivering a lot of value when people are paying you.
Q: What does "real life" dating offer that you can't yet get online?
A: I think the hardest thing is the shared social experience of dating. That makes dating easier. If you're nervous about asking out that person at a party, you might have more courage if you can walk up with a friend.
Q: And what does online dating offer that you can't yet get in "real life"?
A: It gives you more efficiency and it's purposeful.
Q: Why does eHarmony have a separate site for gay couples?
Q: Do you measure the marriage rate for gay couples?
A: I don't think it'd be showing up as a significant number if you think about how few states you can get married in.
Q: You track marriage rates, but do you measure divorce rates?
A: We don't. But we're working on it.
Q: Have you done research to see whether the qualities that make for compatible, heterosexual couples are the same for same-sex couples?
A: We haven't yet, but we're getting closer to that.
FULL ARTICLE @ HUFFINGTON POST
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