eHarmony Goes After And Launches Casual Site - Online Personals Watch: News on the Online Dating Industry and Business

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Online Dating Sites can be classified as:
1.0: "Browsing/Searching Options, Powerful Searching Engines"
1.5: "Unidirectional Recommendation Engines"
2.0: "Matching based on Self-Reported Data / Bidirectional Recommendation Engines"
3.0: "Compatibility Matching Algorithms"

Jazzed, the low quality online dating proposal powered by eHarmony, is 1.0.

Jazzed is FREE and it will always be FREE for ever. It is not designed to compete with Match, a 2.0 site.
If eHarmony can spend USD millions in a big marketing campaign celebrating its 10th Anniversary, eHarmony can run a FREE online dating site.
Jazzed is designed to leverage eHarmony, a FREE site to leverage a PAID one.

Jazzed is going to compete with PlentyOfFish and OKCupid.
PlentyOfFish and OKCupid are freemium sites, but at Jazzed, they will suggest to upgrade migrating to eHarmony.

Some questions are:
"Are you looking for a long-term relationship that could lead to marriage?"
"Do you personally know someone who has had success with online dating?"

Others also have a post-it note at the right saying
"Honesty is best here" when they ask about your height.
"Remember, real peoples, real profiles" when they ask "What's your body type?"
"This is important for some people" when they ask "How often do you smoke?"
"Help us find someone you'll be in sync with" when they ask "How often do you drink?"

They also ask you about holidays and movies, and the pictures for movies are exactly the same as the ones at eHarmony when they ask the same question as part of "something to talk about" questions.

Jazzed also includes/suggest a mini-guided communication process when you plan to send a message to a person.

You can see some screenshots in my blog.


Fernando Ardenghi.
Buenos Aires.
[email protected]

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