eHarmony Talks To Media Shops For $85 Million Account

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eHarmony Talks To Media Shops For $85 Million Account

AD AGE - Aug 18 - eHarmony is reaching out to media agencies at several major holding companies for its $85M U.S. media planning and buying account. According to industry executives, a preliminary set of meetings will be held over the next three weeks with media shops from Omnicom Group, WPP, Publicis Groupe and Interpublic Group of Cos. eHarmony spent a total of $85.4M in domestic measured media in 2009, according to Kantar Media. In late June, eHarmony awarded WPP's MEC its $35M digital-media-planning and -buying business. In recent years it has expanded its services beyond dating, launching a wedding site, ProjectWedding.com, and a parenting site, JustMommies.com. FULL ARTICLE @ AD AGE