MARKETPLACE - Aug 19 - Noel Biderman is the president a company called Avid Life Media, which runs a bunch of niche dating sites. There's CougarLife.com for older women and younger men, HotorNot.com and AshleyMadison, a dating site for married people for which Noel has gotten a lot of attention. Noel buys traditional ads where he can. But of course, a lot of big media companies won't take ads from Ashley Madison. His response? Fine. He goes to plan B -- decrying them in the press for being unreasonable. Avid Life pulled down $30M in revenue last year. Introducing cheaters to each other online has afforded Noel a pretty comfortable life. Noel does tend to defend his business with various theories and arguments about the future of matrimony and where we're headed as a society. But in the end, he says it really is all about the money. There's no way he'd be doing this otherwise.
The full article was originally published at Marketplace, but is no longer available.
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