WSJ - Aug 5 - Residents of San Francisco, San Jose and Oakland surged onto online personals websites over the past year, according to comScore. Visits to online dating sites from the Bay Area soared 22% to 544,000 in May 2010 from 447,000 a year earlier. In contrast, visits nationally to online dating sites increased at a lesser rate 15% in the same period. Part of the increase was likely driven by the emergence of new free dating sites such as Plentyoffish.com and Zoosk, says comScore senior director of industry analysis Andrew Lipsman. Online dating sites such as Match.com, eHarmony and Perfectmatch.com say they didn't notice any major shifts in online dating trends in the region. The sites say, the average profile of their members is typically older than the rest of their membership. According to Perfectmatch.com, 79% of its Bay Area members are more than 30 years old, compared with an average of 68.5% nationally. eHarmony also found its Bay Area daters tended to be slightly older, and Match.com said the average age of its San Francisco members is 38. FULL ARTICLE @ WSJ
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