iDate Coverage – Online Matchmaking In The German And European Markets

OPW – Sep 16 – There are 44M singles in Western Europe. 50% are looking for love online.  There is great market potential but strong competition with 4000+ dating and matchmaking sites. The European online dating revenue stands at 600M Euro and Parship has double-digit growth. 100M Euros will be spent on TV idating advertising in Germany alone, in 2010. The German TV ad spend has increased 5 times in just 2 years. 80% of media spending is from serious dating sites like Parship. Overall ad idating ad spends in Germany are up 67% from 2008.

Online dating is much more socially acceptable in Germany. Parship started in 2001 and focused purely on serious relationships. Today Parship claims to have ~10M members with a 38% users success rate.
 
Parship's differentiators are:

– focused on sophisticated members, offers a safe and reliable service
– very active and busy professionals, age 30-55
– anonymous, no photo galleries
– expert team of 16 psychologists and sociologist (Prof. Hugo Schmale) who constantly refines and updates test and matching process & provides personal coaching for members
– Parship partners with renowned media names – In Germany - RTL, Die Welt. De, Spiegel Online, The Independent, in France – Le Monde, L'express.fr and others.

The top matchmaking sites according to Parship, are:

France
   1. MeeticAffinity.fr
   2. eDarling
   3. Parship.fr & Be2

Belgium
   1. Parship
   2. be2
   3. Meetic Affinity

Germany
   1. Parship.de
   2. Elite Partner
   3. eDarling
   4. Partner.de
 
Switzerland
   1. Parship
   2. ElitePartner
   3. be2
   4. eDarling
 
UK
   1. eHarmony
   2. Match Affinity/DatingDirect
   3. Parship.co.uk
 
What the future holds for online dating/matchmaking:

- We will see higher acceptance of online dating
- We will see growth of niche sites with highly relevant services (GayParship.com is the leading matchmaking service for the gay community in Europe. 8 weeks ago gayParship launched worldwide
- Mobile (Parship launched mobile app few weeks ago and saw ~5K downloads)
– Increase of use of social media - Peter Schmid, CEO of Parship

Comments

[Account Deleted]

"Today Parship claims to have ~10M members with a 38% users success rate."
???

"expert team of 16 psychologists and sociologist (Prof. Hugo Schmale) who constantly refines and updates test and matching process & provides personal coaching for members"

???

I HAD NEVER seen any scientific paper published by Prof. Hugo Schmale (born in 1931?) and his team.

Parship promotes its "Personality Test based on scientific principles." (Machen Sie unseren wissenschaftlichen Persönlichkeitstest) in some countries without any Scientific Proof.

ParshipDE is stagnated and Parship's other sites are GAME OVER.

[Sam Moorcroft, ChristianCafe.com]

SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES SOUR GRAPES

Mark, can you PLEASE stop this guy from posting?

[pete vince]

I believe that MatchAffinity is much larger than eHarmony in the UK...