iDate Paris Coverage: What Makes Dating Sites Viral

OPW – Sep 16 - “Social networking is the cheapest way to build out a dating site from zero members”, said Peter Ward, the CEO of WAYN, the travel social network. WAYN launched a dating site “WAYN Dating” in February 2010 in the U.S., Canada, UK and Australia. Peter talked about viral marketing and how to increase your chances in having successful viral marketing. First he explained that viral marketing is not just YouTubing, blogging, SEO, spamming, PR, or word of mouth; it is “The number of new users that are gained as a direct result of activities of an existing user.” So, you should apply viral marketing in the registration process. Allow your users to invite friends, show testimonials... People love to share. Create triggers on the site such as free messaging or feature members at the top. People love to show off and they like to show off their popularity. Peter also recommended using pop-ups, apps and widgets. - Peter Ward, CEO of WAYN

Comments

[so flirt]

Hi,
For info, you can also find a french review of the main tendances exposed at iDate conferences at Paris on so flirt's blog : http://www.soflirt.com/fr/tendances-conferences-idate-paris/003523
Regards