THE PARADIGM SHIFT - Sep 11 - With 130M monthly visitors, Plentyoffish is now the worlds largest dating site. No matter how big Plentyoffish is, lots of users still use paid dating sites and they spend over $500M a year on them. eVow is a new dating site for people who are looking for long term relationships. Unlike eHarmony, eVow allows users to search for matches. eVow.com launched last week and has now over 100,000 signups. Now Markus has to figure out how many users he needs before he turns it into a paid dating site.
The full article was originally published at The Paradigm Shift, but is no longer available.
See all posts on Plentyoffish
Recently eHarmony had launched Jazzed, a free low quality online dating proposal, and now PlentyOfFish launched eVow, a Search Engine intended to be a paid online dating site.
Jazzed was designed to compete with PlentyOfFish and OKCupid.
Free/freemium online dating sites like PlentyOfFish and OKCupid are only good to send prospective customers to paid online dating sites like Chemistry and eHarmony.
Free/freemium online dating sites are marketing tools, when free users got tired of free sites, they migrate to a paid one; or they use free sites for fun (flirting) and paid sites 3.0 for serious relationships.
Nobody is going to pay for a Search Engine, because PlentyOfFish and OKCupid are free.
Moreover, the PlentyOfFish Marriage Predictor is a a HOAX, a complete SCAM.
The 2010 revenue of PlentyOfFish is USD 30million, the revenue of Match/Chemistry is over USD 340 million, the revenue of eHarmony is estimated over USD 250 million.
People only/mainly pay for online dating 3.0 "Compatibility Matching Algorithms" like Chemistry and eHarmony.
Posted by: Fernando Ardenghi | Sep 13, 2010 at 04:45 PM
Fernando, you're absolutely wrong. Not sure where you get your data from but people still pay for dating sites. Have you heard of something called niche market?
Posted by: MIchael Allen | Sep 13, 2010 at 08:14 PM
I think Fernando has made a point here, but i also have to agree with Michael Allen because in this case the niche market is huge. There are millions of people using plentyoffish and Marcus will find out "what to do" with those users eventually.
We shall see what happens.
Posted by: Evow | Oct 06, 2010 at 08:34 PM