BRAFTON - Sep 10 - A recently released case study presented by Google reveals Match.com International boosted conversions by 84% with the Google Conversion Optimizer. Kristin Proctor, senior online marketing manager for Match.com International, explains that creating marketing campaigns for the global dating site is particularly challenging because different cultures have unique languages of love. Each country requires its own AdWords campaign, so manually changing bids required an exorbitant amount of time. She turned to the Conversion Optimizer for assistance. The Google Conversion Optimizer is an AdWords feature that allows marketers to set their maximum costs-per-acquisition and get automated keyword bids. The tool adjusts cost-per-click bids based on potential conversion, using data such as location, match quality and user operating system to determine the value of a click.
The full article was originally published at Brafton, but is no longer available.
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Wow, a report presented by Google that promotes their own product... Hmmm, something smells funny.
Posted by: MIchael Allen | Sep 13, 2010 at 08:18 PM