YOUR TANGO - Sep 22 - Noel Biderman, the mastermind behind cheating website AshleyMadison, defends his dating site.
Q: How do you feel about promoting infidelity?
A: We should stop being so judgmental about it. A monogamous marriage has a 50/50 chance of making it, you may realize that cheating happens in order to preserve marriage.
A: I don't think people are so pliable that seeing a 30-second advertisement for Ashley Madison will make people want to go have an affair.
Q: What made you start a dating site for cheaters?
A: It wasn't about cheating, honestly. It was primarily business research. Online dating was growing, and I read that 30% of its users were in relationships.
Q: What's the breakdown between men and women?
A: 70% men, 30% women.
Q: When is your busiest registration day?
A: Monday morning between 7 and 9 am, and the day after Valentine's Day or New Year's—any big day full of expectation when you're let down.
Q: How did you come up with the name Ashley Madison?
A: Ashley and Madison were the two top baby girl names at the time, so it didn't sound tawdry. Women wouldn't sign up for something tawdry-sounding like The Affairs Club.
Q: How much does it cost?
A: It's free to join, and we do a pay as you play kind of a thing. You can buy 100 credits for $49. It's 5 credits to message someone, a chat is paid like a cab with a meter running.
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