WSJ - Sep 17 - alikewise.com is a free dating site that matches singles based on books and has amassed 4,000 users, mostly in their 20s and early 30s, since it launched in July. The site facilitates matchmaking by notifying users when someone adds a book of the same title or genre. Matt Masina and Matt Sherman hatched the idea for the site after Mr. Sherman broke up with his girlfriend. Mr. Masina asked him what he was looking for in a prospective date. His answer? "A girl who has read 'The Black Swan." "When you're dating, there is always that fateful moment when you see someone's bookshelf for the first time and either smile to yourself or run for the door. Our site is trying to mimic that experience online," Mr. Masina says. FULL ARTICLE @ WSJ
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