7 Cities, 9 Flights, 2 Week North American Tour

OPW - Nov 10 - I started my tour by jetting off to London to keynote at the White Label Dating / Global Personals annual partner conference. It was fascinating getting the inside-track on the company, attending their two day conference. They've had a tough year beating off scammers, and then elevating their conversion factors to new highs. They've done some especially innovative work turning their customer service department into a profit center. Next, Toronto, to meet with Justin and Annabelle of Fastlife.com. I paid Noel at Avid Life Media. The Toronto IDEA soiree went very well. In L.A. a visit with Spark Networks, and then eHarmony to meet the CEO and tour the eHarmony Labs. Absolutely fascinating!  Its so nice to see some true primary research coming from an internet matchmaking company. I ran a little IDEA soiree in L.A. A quick trip to Palm Springs next, to pay Conciant a visit. They have an interesting offering in the works for idating companies. San Francisco next, to visit Zoosk. I first met Jeff at iDate Miami 2004. He was one of the best speakers the conference has ever had the pleasure of hosting. In Dallas, Mandy is driving Match.com to new heights. $106 million last quarter. I caught up with Trish from TRUE. It will be a nice acquisition target in a year or so. - Mark Brooks

Read an extended post on Seasonal Paradise.

Comments

[Fernando Ardenghi]

"Its so nice to see some true primary research coming from an internet matchmaking company."
true primary research ???

eHarmony (founded year 2000) is a 10 years old obsolete site.

eHarmony is a Compatibility Matching Algorithm based on personality similarity with the Big5 normative personality test and Dyadic Adjustment Scale (invented by Dr. Graham B. Spanier in 1976) as its core. The Guided Communication Process (a mutual filtering step) is an appendix of its main matching algorithm.

The success rate of eHarmony is less than 10%.

The majority, over 90% of eHarmony's members are not going to achieve a long term relationship with commitment (or marriage) using that site.

eHarmony is only supported by a big marketing budget and not by serious scientific evidence.

eHarmony is not "scientifically proven" because eHarmony Labs could not prove eHarmony's matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper.

10 LONG YEARS AND eHarmony DOES NOT HAVE ANY SCIENTIFIC PAPER FOR PUBLIC AND ACADEMIC SCRUTINY OF FINDINGS.

[Louisa Page]

Hi Mark, really great to see you and thanks for coming to our www.whitelabeldating.com conference!

All the best,
Louisa.