7 Cities, 9 Flights, 2 Week North American Tour - Online Personals Watch: News on the Online Dating Industry and Business

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Fernando Ardenghi


"Its so nice to see some true primary research coming from an internet matchmaking company."
true primary research ???

eHarmony (founded year 2000) is a 10 years old obsolete site.

eHarmony is a Compatibility Matching Algorithm based on personality similarity with the Big5 normative personality test and Dyadic Adjustment Scale (invented by Dr. Graham B. Spanier in 1976) as its core. The Guided Communication Process (a mutual filtering step) is an appendix of its main matching algorithm.

The success rate of eHarmony is less than 10%.

The majority, over 90% of eHarmony's members are not going to achieve a long term relationship with commitment (or marriage) using that site.

eHarmony is only supported by a big marketing budget and not by serious scientific evidence.

eHarmony is not "scientifically proven" because eHarmony Labs could not prove eHarmony's matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper.


10 LONG YEARS AND eHarmony DOES NOT HAVE ANY SCIENTIFIC PAPER FOR PUBLIC AND ACADEMIC SCRUTINY OF FINDINGS.

Louisa Page

Hi Mark, really great to see you and thanks for coming to our www.whitelabeldating.com conference!

All the best,
Louisa.

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