MEDIA TRUST - Nov 28 -
Q: Tell us about PlentyofFish.
A: POF is the world’s largest dating site. We’re # 1 in Canada, the US and UK and #3 in Australia. We’ve recently launched a self service advertising platform that allows our advertisers to access the 22M people on our site.
Q: POF was featured in a Lady Gaga video, “Telephone.” Tell us how that came about and what the thinking was to have that placement in that video.
A: Lady Gaga is such an interesting character. The amount of social media she is doing, she’s really kind of blown out the space and became a unique artist. We had partnered with Flo Rida and currently we just did one video with Jason Derulo, Natasha Bedingfield. It’s our first real foray into offline marketing and it’s been a success.
Q: So what are some of the trends you’re seeing in the online dating industry?
A: The biggest thing right now is branding. People don’t realize how important having a brand, whether it’s the URL or the company name inside of your ad makes a significant difference.
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