New Dating Site Launches In Argentina - Online Personals Watch: News on the Online Dating Industry and Business

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Online Dating

I think the "Zonacitas" still are bigger than "DatingArgentina" and "match" says the site have 50.000 new subscribers per month in Argentina.

Fernando Ardenghi

16+ million singles in Argentina.
5 million Argentineans use online dating sites.
Online dating is an attractive & unexploited business here in Argentina.
Several proposals had failed like Be2 and Meetic / Meetic Affinity (offered through MercadoLibre)
Match and Daily5 (Chemistry is called Daily5 here in Argentina) are stagnated.
There are many tricks to use Match for free in Latin American countries.

Pachetes and AlguienAQuienQuerer had died.

It is full of cheap / free proposals (search engines, not compatibility matching algorithms) powered by local newspapers, like Zonacitas by La Nación and Te Busco by Clarín.

Also OasisActive and AmorEnLinea, both owned by the Australian 3H Group (the former owners of Match) are 100% free, ads supported only, are getting traction.

Free site CitasWeb is trying to resurrect inside Facebook.

If you check the free site DatingChile using Alexa, it says Traffic Rank in Chile = 338, it means it does not exist. The Net Innovation Group is a Danish firm.
The summer will begin soon here in South America, the worst timing posible to launch a site.

See as example: eHarmony Brazil, a 3 months old site, can not take off, slowly dying.

Match, Meetic, Be2 and others had been spending millions of U.S. Dollars in marketing since years and until now they do not understand the Latin American culture and what prospective daters need and willing to pay for.



We are about to launch an online dating site mainly targeting South America with focus on Brazil, Argentina and Chile. I would like to discuss some things with you since you seem to have alot of information about dating in these markets. If you would like, please add me to Skype and we can discuss further. My skype is: dbbrante

If not, please provide me with your contact details.



Fernando Ardenghi

Check my blog "Breaking the online dating sound barrier"

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