INDEPENDENT.CO.UK - Nov 4 - The truth is that many more hearts are broken than matches made. eHarmony claims 236 marriages every day, Match.com claims ~58,500 people found a partner on the site over a 12-month period. But you rarely hear from those who, having failed to find a partner online. Anecdotes of hair-raising internet dates have become dinner-party staples. The search for love is a lottery. Dozens of books and websites offer advice on how to write profiles; third-party services even charge 40 quid to save you the bother. As a result, the uniformity is hilarious. Everyone loves traveling, men are singularly obsessed with skiing. Rather than reflecting what we're like, it reflects what we think other people want. We start to adopt a power-shopping mentality, disregarding people for arbitrary reasons. Online dating is not much different to real life. It's the usual random process of love-seeking, but tarted up with psychometric testing and percentage matching and with a monthly fee slapped on it. FULL ARTICLE @ THE INDEPENDENT
Mark Brooks: eHarmony and Chemistry are standout sites because they don't allow users to be so fickle. Hair color, eye color, sheesh. People should not be writing off huge swathes of their matchmaking spectrum to such fickle filters. They need to leave their options open, and we need to guide them. People don't know what they want. But do we? Dating industry, your comments please?