OPW - Nov 23 - Have you ever watched TV, and surfed at the same time. The simul-surfing trend is rising, according to an article in Businessweek. The TV has been losing attention to the internet, so some TV networks are using this simultaneous viewing behavior as a way to draw people into digital discussions around the content they're viewing. It's also proving lucrative. A Nielsen study found that ~60% of TV viewers simul-surf, and viewers spend 3 hours 41 mins a month watching TV and simul-surfing. Bravo has been encouraging simul-surfing and has seen digital ad sales improve notably. Companion viewing is also seen as a way of countering the rising DVR and Netflix threat to ad sales. Miso, Get Glue, and Play Philo are jostling for attention as stand-alone simul-surfing TV communities. But hey, shouldn't dating sites latch onto this trend? Certain TV shows would be natural partners for white labeled dating sites. - Mark Brooks
FULL ARTICLE @ BUSINESS WEEK
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