THE BOOK SELLER - Dec 1 - Octopus publishing group will publish a range of books in association with eHarmony, after signing a book deal. The first book to be published in January 2011 is Dating the Second Time Around: Finding Love that Lasts, a "one-stop guide to re-entering the dating scene". It features advice, quizzes, compatibility tests and tips on how to create the perfect online profile. It is edited by Dr Gian Gonzaga, eHarmony's senior director of research and development and head of the eHarmony Labs research facility.
The full article was originally published at The Book Seller, but is no longer available.
Mark Brooks: Very smart marketing. This is also a great PR strategy. Writers love to read. They'll see the books on the shelves and be more inclined to write about idating and eHarmony.
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