BLOOMEBERG - Dec 23 - With the growing popularity of social networks, people turning to apps such as Snap's AreYouInterested. AreYouInterested.com is adding ~50K users a day, compared with the 20K new daily users Match.com reports. AreYouInterested.com is now the largest Facebook dating app, with ~13M average monthly users. Its popularity may cut into the growth of Match and eHarmony, whose Facebook programs have 72,712 and 8,607 average monthly users respectively. Snap had $3.9M in revenue in the first nine months, up 65%. One reason dating apps on Facebook are popular is that they give romance-seekers insight into potential partners through the social network's existing information, according to Darrell Lerner, Snap’s co-founder.
The full article was originally published at Bloomberg, but is no longer available.
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