Facebook Not Yet A Mecca For Singles To Connect - Online Personals Watch: News on the Online Dating Industry and Business

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Fernando Ardenghi

There is a plethora of Dating Applications at Facebook, mostly for casual daters, for fun, for flirting, for entertainment purposes, for instant gratification and not for serious daters looking for a long term relationship with commitment.

Social networking and online dating for serious daters are like water and oil, they will never mix, because perceivers' personality trait ratings of Facebook profiles showed some correlation with users' own self ratings and friends' ratings [Extraversion was the only Big Five trait that showed evidence for meta-accuracy]
However, recent research also shows that there is deception involved in online profiles, raising issues of the credibility of information found online.

extracted from these 5 papers:
"What lies beneath: The linguistic traces of deception in online dating profiles (2010)"
"Personality Impressions Based on Facebook Profiles"
"Making Sense of Strangers' Expertise from Signals in Digital Artifacts"
"The Truth about Lying in Online Dating Profiles"
"Deception and Design: The Impact of Communication Technology on Lying Behavior"

Mark Brooks

It would suit the idating industry if these Facebook connected dating services went to the graveyard. However, some services have legs. Zoosk is at such a high level of critical mass and revenues that they should have enough momentum to remain enduring. They built a great brand. They're making revenue. I wish I had visibility on how much actual profit they're making. Match broker a $400 million a year run rate, last quarter, and are very profitable. Match needs to get its hooks into Facebook.

Mark Brooks
OnlinePersonalsWatch
usa 212-444-1636 / uk 020-8133-1835

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