OPW - Dec 1 - "PR 2.0: New Media, New Tools, New Audiences" book, written by Deirdre Breckenridge, provides a public relations slant on Web 2.0. The author calls this PR 2.0 which is the convergence of PR and the Internet with potential to change how brands reach customers using social media. "Social networks are giving people more reach which extends to their friends' networks as well", says Mark Brooks. Being connected starts with a blog. A blog is the best way to say who you are. "Start a blog and take a stand", advises Brooks. "People are tired of advertising. PR and word of mouth are more important these days. "If people trust the people behind the company, they are going to trust the brand." Dr. Neil Clark Warren of eHarmony branded his company on himself and people have connected with his persona and brand, and that is the underlying principle of eHarmony's success. The key concept is "people buy from people".
This post also appears on FrequentFlirters and SocialNetworkingWatch.
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